In a country where creativity and resourcefulness overflows, it is not unusual to see a wide range of businesses throughout Indonesia; but in such abundance, how do these businesses cope with the competition? During Festival Mata Air, there were several local businesses that contributed to the festival markets; one of which was Terasmitra that was represented by two incredibly knowledgeable ambassadors, Sofia and Kiki. Terasmitra is an entrepreneurial platform for local businesses that represent four main categories in the creative industry, these are: craft, food, ecotourism and product knowledge.
This organisation the Indonesian ‘home’ and platform to local entrepreneurs “who need to market their product”. Various events such as festivals and exhibitions enables this independent organisation to promote their partner’s products as well as the underlying values of inspirations within the products. Terasmitra further develops the products of these small community-based entrepreneurs following their beneficiary grant from SGP (Small Grants Programme) Indonesia, which is under the umbrella of the Global Environmental Facility. Their partnership with various businesses throughout Indonesia has allowed them to successfully contribute in protecting the environment through local solutions and involving the surrounding community. Sofia and Kiki both agreed that currently, the main environmental issues that the country is facing would be ‘trash and air pollution’; these are also the inspiration behind Terasmitra as it focuses on sustainability and developing local technologies that are environmentally profitable. The partners of Terasmitra have been precariously sorted out through various criteria such as the social and environmental significance of the product. Resulting from this, as Sofia explains, they ‘are able to maintain the ethical values of both Terasmitra and the partners & giving the consumers the peace of mind that the products aren’t just commercial products”.
One of the many advantages provided by Terasmitra is employment and the involvement of women in the working industry. Lawe Group is a partner that effectively exemplifies this, they are a business who took inspiration from women and their concern to the dying existence of Indonesia’s traditional woven business. They aspire to bring ‘prosperity and economic wealth for Indonesian people’ through these fabrics that reflect their cultural richness. Kiki also mentioned that sewing is one of the major professions of women in this business however they are able to do their jobs at home, which also gives them the opportunity to stay with their family whilst earning an income to provide for them.
Terasmitra has definitely created a network of creatives who are effectively beneficial to the society, economy and individually. Sofia and Kiki’s knowledge about their organisation has truly reflected their passion to the cause, products and ultimately their ideological inspirations.
House Of Lawe. 2016. House Of Lawe | Conserving Tradition Empowering Woman. [ONLINE] Available at: http://www.houseoflawe.com/.
TerasMitra. 2016. About – TerasMitra. [ONLINE] Available at:http://www.terasmitra.com/about.
TerasMitra. 2016. LAWE – TerasMitra. [ONLINE] Available at:http://www.terasmitra.com/partner/lawe.
Higgins, A., Ossedryver, S., Villanueva, C. (2016, February 21). Personal Interview w/ Terasmitra.