Our idea for our group project began during the storm at Festival Mata Air. As we couldn’t explore the festival to the extent we wanted to we decided to brainstorm ideas for our group project. Initially we had been inspired by the workshop that we participated in focussing on Upcycling, sustainability and traditional crafts. Our idea began with wanting to preserve traditional crafts within the culture and implement this by making sure the younger generation was taught these traditional crafts by incorporating them into the education system. After sharing our initial ideas with Jess, she explained to us that in Central Java most have a basic knowledge of their traditional crafts and culture. Through speaking to local Indonesian students we discovered that traditional crafts were still taught, but not as appealing career wise in order to sustain a stable financial income. An interesting thing to focus on would be an external influence of Western/other cultures and how this impacts tradition. This was how the idea of “Tek HaK” was born!
After brainstorming issues surrounding Central Java/external influences we thought a way of fusing modern day culture and traditional crafts would be one beneficial in order to inspire creative thinking and still be integrated with the modern world.
One of our observations was that the youth of Indonesia struggles with being proud of their culture. This sense of prestige is represented in the students of today by choosing to eat KFC for social status or spending money on Nike branded back packs. Our target audience was the younger generation and our aim was to alter their perspective of locally produce brands and increase environmental awareness. Through research we discovered that Indonesia is extremely present on social media. They are the third most active twitter country and fourth most active on facebook(Jakarta Globe,2016). Through this information we thought a way to spread our concept was through social media as a tool.
As TekHak we wanted to encompass the incorporation of new technologies such as 3D printers and laster cutters. In order to make these technologies accessible to students we aim to run them through Universities in collaboration with Life patch (an organisation where we did primary research at). Our workshop goal is to inspire creativity and create a new form of craft relevant to modern day society, in which Indonesian students can gain a sense of pride. Through Life Patch’s already established domain in Indonesian society we aim to incorporate their knowledge on collaboration through the community and designers of different disciplines.
As our primary research took place in Salatiga, our aim is to begin the workshop at High Schools and Universities there. The program is run over a single three day program. There will be a maximum number of thirty students able to take part. In groups of three or four they will work on a design brief. The day involves an introduction lecture, briefing on the product, two classes with concept brainstorming and information on how to use the programs they will be designing on e.g Illustrator or Solid works. The students are encouraged to share their creations on our Instagram page. This social media aspects helps us market TekHak to the Indonesian public.
In terms of funding for the project it is still up for discussion. However we agreed that there would be a small and affordable entry fee in order to participate. Participants can bring materials of their own to contribute as well as food for the group i.e a small token of some exchange.
By Alya, Christine, Calvin and James
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